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Wednesday, May 09, 2012

City Hosts Seminar for Local Businesses

The City of Malibu is hosting the public seminar focused on ways to promote and protect community serving businesses, entitled “Strength in Numbers,” on Saturday, May 12 from 9:30 a.m. to 1:30 p.m. at City Hall, 23825 Stuart Ranch Road. Admission is free, no registration is required and the public is highly encouraged to attend and participate.
“Led by the nonprofit American Independent Business Alliance, or AMIBA, the ‘Strength in Numbers,’ seminar is designed to bring together the various interests engaged in local community serving business and to build a coalition to stimulate local business and the economy,” a city press release states.
“The purpose of the seminar is to educate and provide participants with a solid understanding of keys to successful local business alliances and best practices for a range of activities and campaigns.”
The seminar “will provide a wide range of opportunities to enhance local community serving business in Malibu and is open to all interests involved.”
The presentation will discuss “economic, civic and environmental benefits of independent, community based business” and “some of the hidden costs accompanying reliance on absentee businesses or chain proliferation,” the press release states.
“Examples from successful campaigns in numerous communities are given to illustrate ‘Buy Local’ campaigns, programs to nurture local entrepreneurs, and policy initiatives.”
The second part of the event will include workshops “focused on planning and implementation to help participants develop clear ideas about priority actions, necessary resources, realistic timelines and how to take immediate action,” the press release states.
“Workshop topics may include successful organization of ‘Buy Local’ campaigns; building ‘local entrepreneurism;’ developing local and social media; strengthening branding and funding; and engaging local interest groups, associations, and the local government. Workshops may also be designed according to specific requests.”
RSVP and FI:  310-456-2489 ext. 256 or www.malibucity.org

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